According to Phil Spencer, the purchase of Activision Blizzard offers an opportunity to compete in the mobile industry

Phil Spencer confirms that the video game industry's greatest market is mobile, and Microsoft aspires to fight against Android and Apple.

According to Phil Spencer, the purchase of Activision Blizzard offers an opportunity to compete in the mobile industry

Yesterday, the video gaming industry was rocked by the news that Microsoft has purchased Activision Blizzard, making it the owner of franchises including Call of Duty, Candy Crush, World of Warcraft, and Diablo.


Beyond the exclusivity and financial terms (they paid $70,000 million), it's important to remember that Microsoft also acquired Bethesda. And there's a hidden agenda behind these activities.


In an interview with CNBC, Phil Spencer stated what Microsoft's / Xbox's purpose is with these acquisitions. And no, it's not a competitor to Nintendo or Sony.


Phil Spencer, as said a few months ago, considers the mobile gaming sector to be the largest (and rising) in the industry, in which Microsoft has a presence with Xbox Cloud Gaming.


Spencer is unconcerned about competition in the gaming sector, instead focusing on Apple and Android. In other words, Microsoft's purpose is to compensate for the fact that it does not have a mobile device on the market.


"The truth is that mobile devices, the distribution of those materials, and the control of those devices are the world's largest gaming platforms." It is governed by two corporations. So you look at a firm like Microsoft, where we're combining content and intellectual property to compensate for the lack of distribution capabilities on mobile."


Microsoft is now available on consoles (Xbox) and computers (Windows), but Spencer believes that in order to compete in the mobile market, they will need to pool more IP and services.


"This is our chance to compete on the largest gaming platform available, which is mobile, which is quite essential to us."


This is the primary motive behind Microsoft's decision to carry out both procedures. Naturally, the addition of more games to Game Pass and xCloud will help Redmond expand its market share.


Finally, Phil Spencer stated that the most satisfying aspect of purchasing Activision-Blizzard is the large number of video games available. That is Microsoft's motivation and primary concern.


"We have games from everyone, including major publishers such as EA, Activision, and Take-Two." However, you can see a lot of homegrown games from small teams who are able to reach a global audience thanks to the PC and console distribution.'


What are your thoughts on Activision Blizzard's acquisition? Will there ever be a Call of Duty game that is exclusive to the Xbox? We'll find out in the next months because the operation won't be completely shut down until early 2023.



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