To fight resellers, PS5 boxes in Japan are marked

The PlayStation 5 shortage has pushed Japanese retailers to create resale strategies. They do this by making indentations on the inside of the console boxes.

To fight resellers, PS5 boxes in Japan are marked

As we go towards 2022, tech companies like AMD say that the PS5 and Xbox Series shortages will lessen... but stores in Spain and around the world are failing to meet demand. world. Because of a shortage of goods, which resellers take advantage of to a large extent, Japanese retailers have decided to get to work devising a strategy to tackle these behaviors. The insides of the PS5 cases are marked with the GEO chain.


GEO has been pressured to offer PS5 remittances through raffles, as PSU has pointed out: if you win, you get to buy a PS5. Participants sign up for the lottery through the GEO smartphone app, and they discovered a new tab within the lottery menu this week.


This menu informs users about the new anti-resale measures and asks them to accept them. The package holding the PS5 will then be opened, and an X should be written on the packaging bag of the DualSense controller at the time of purchase. If this mark is not drawn, the player will be denied the opportunity to purchase the console, as illustrated in the image below.


In Japan, the PS5 packaging is marked to prevent resale.

GEO isn't the only restaurant chain that's taken steps to combat these practices. They also started writing the buyer's name on the outside of the PS5 box from the Nojima Denki retailers. According to the Twitter account @aevanko, they even save the remote control box: "The idea of printing the complete name is because most resellers want to remain unknown."


Wow, that was hilarious. Nojima Denki is so adamant about not allowing resellers access their PS5 stock that they promise to write your complete name on the box and open/dispose of the twin shock controller box at the time of purchase. https://t.co/mSrcDDGSL4 October 8, 2021 — Gaijinhunter (@aevanko)


When Will the Console Shortage End?

Although AMD is predicting that the market will improve by mid-2022, other businesses like as Intel and Toshiba are relying on the market returning to its natural course by the end of next year. "Chip supply will be extremely limited until at least September of next year. Some clients may not obtain full services until 2023 in some situations "Toshiba's Takeshi Kamebuchi stated the following.

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