'EA Sports FC' trademark may hint at the future name of FIFA

The moniker given to the social hub of the series.

'EA Sports FC' trademark may hint at the future name of FIFA

According to a new trademark registration, FIFA 23 could be renamed EA Sports FC.

Last week, EA filed an application in the UK and EU for something dubbed 'EA Sports FC,' according to VGC. The trademarks were submitted just before the corporation announced it was looking into terminating its decades-long naming rights deal with FIFA.

It's worth noting that the EA Sports Football Club was a social component that debuted in 2011 and lasted until 2020. This could indicate that the trademark is being renewed in an attempt to resurrect a version of that feature, but it could also indicate that the new name will be recognized by the series' existing fanbase.

Original story: EA has unexpectedly announced that the FIFA series would be given a new moniker.

The announcement comes just days after rival Konami released eFootball 2022 (below) in place of their long-running Pro Evolution Soccer series, sparking outrage on social media and poor reviews.

'EA Sports FC' trademark may hint at the future name of FIFA

EA made the announcement as part of a press release announcing FIFA 22's first weekend, which saw 9.1 million players, 7.6 million Ultimate Team squads, and 460 million matches played.

"While we're only at the start of our adventure with you in this year's game," stated EA Sports GM Cam Weber, "we're also focused on where we go from here."

"We're here to give football fans around the world the best experiences possible... We're also considering renaming our global EA Sports football games in the future. This implies we're looking at our naming rights deal with FIFA, which is independent from all of our other official alliances and licenses around the world."

[FIFA stands for Fédération Internationale de Football Association, which is the world's governing body for all things football-related.]

'EA Sports FC' trademark may hint at the future name of FIFA

The move would be even more surprising than Konami's eFootball branding — after all, the International Superstar Soccer label predates PES. Since its introduction on the Sega Genesis/Mega Drive in 1993, EA's football series has been launched under the FIFA label.

The timing is also intriguing. EA struck an agreement with FIFA in 2013 that will last through 2022, and it will cover management games in addition to its annual football simulation. EA could be prepping the buying public for FIFA 23 to be released under a different brand, or it could be hoping that the threat of losing the series lowers the asking price of re-upping the worldwide license.

Individual agreements with UEFA, the Premier League, and Serie A are unaffected by the FIFA agreement. As a result, all of those tournaments will be included in FIFA 23, EA Sports Football 23, Rooney Soccer 23, or whatever the next installment's name is.

FIFA 22 is currently available. Are you just starting out? Then check out our FIFA 22 hints.

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